New Directions for Gingerbread World
Gingerbread World has grown a lot since I bought the company a year and a half ago. For almost 25 years Schmidt Lebkuchen was the only German product it sold and now we have added many other edible treats and many gifts, collectors' items, toys and linens.
While in Germany last month, I made a point of visiting the grand department store Galeria Kaufhof. As I was heading down the escalator to the exquisite Food Hall I glimpsed a poster I thought expressed our ambitions for Gingerbread World - "Welt der schönen Dinge" - World of Beautiful Things.
That is what we are trying to create at Gingerbread World - A World (a small one!) of Beautiful Things - beautiful, delicious and delightful things from or inspired by Europe.
Eine Welt voller wunderschönen, köstlichen und einzigartigen Dingen aus Europa
So in addition to our favorite Lebkuchen Schmidt, we are building our offering of beautiful, delicious and delightful. Here are some examples: from Germany AND...Night lights, key chains and magnets in the shape of those yummy little bears!
German Language products including Greeting Card packages and these cozy soft Blankets from David Fusseneger (coming soon).
We hope that you will enjoy the growing array of products at Gingerbread World and come back and visit our online shop often.
Our monthly e-newsletter will keep you up to date with what's being added. It's easy to sign up and we promise not to harass you!
Lebkuchen Schmidt will continue to be our flagship line and we are already anticipating next Christmas.
In the meantime we are bringing in some freshly baked Elisen Lebkuchen for all of you who just can't wait the eight long months. If you'd like us to let you know when it arrives please shoot us an email or sign up for newsletter to get updates.
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